Marketing Education

Entrepreneurship

This is an exploratory course with the objective to increase competence in making wise economic choices and understanding the place of business and entrepreneurship in modern society. This course prepares students for careers in any business enterprise or as an independent contractor and provides students with an overview of economic environments, business operations, functioning in a global economy, small business management, technology in business and issues associated with financing businesses. During the course, students will work in teams to create a mock business and prepare a business plan based on the primary elements of business operations.

Satisfies UC/CSU entry requirement

UC A-G Approved: G

PREREQUISITE(S): None

Course Length: Yearlong

Course Credit: 10

Grade Level(s): 9 - 12

21st Century Marketing

This course is designed as an introduction to business management across all functional areas of an organization to meet the needs for a solid understanding of marketing fundamentals to succeed. Marketing allows students to discover customer wants and needs and to gain a solid understanding in creating, advertising and selling products. This course offers all aspects of marketing, from basic economics to employment in the marketing field. Students will learn how marketing affects many aspects of their lives and how they will benefit from understanding it. Students will learn how to apply economic and human resources and marketing functions and foundations to solve business problems and develop competence in such areas as product/service planning, selling, pricing, risk management, promotion and information management.

Satisfies UC/CSU entry requirements.

UC A-G Approved: G

PREREQUISITE(S): Entrepreneurship

Course Length: Yearlong
Course Credit: 10
Grade Level(s): 9 - 12